HOME | Emily Ashman

content to INSPIRE

I am a writer, editor and content lead with more than twenty years in journalism and content marketing. I started at OK! Magazine, edited at Hong Kong Tatler, and later founded and sold Kleio, a content agency in Hong Kong. I help publishers and brands tell stories that hold up on the page and still do a job for the business.

I have led content for Shangri-La Hotels, The Upper House and Amex Centurion, and I created an interview series for TEDxTinHau Women. For commercial programmes and retainers, see stanza.agency. For a look at the work, click here.

I am open to Head of Content, Head of Communications and senior editorial roles, as well as project work.

Email me at emilylouiseashman@gmail.com.

A Love Letter to Sweden

Three Practices I Learnt from My Year with the Swedes Stockholm, where I learnt the power of nature, balance and coffee with cinnamon buns! I arrived in Sweden expecting the crystal-clear lakes, magical pine forests, and sweeping slabs of granite that create jaw-dropping scenery. As a journalist, I’d done my research and thought I knew what to expect. What I wasn’t prepared for was how profoundly the Swedish way of life would teach me about living well. Swedish people are so

Mar 23

Asia Mini-Break Guide

Three Places I’m Already Counting Down to in 2026 I just got back to Hong Kong, and honestly, it feels like coming home in the best way. The city’s energy is electric, the food is ridiculous, and the airport is so efficient that a weekend escape feels almost too easy. Hong Kong is one of those rare places where you can disappear for 48 hours and still feel like you’ve been gone for a week. Here are three destinations I’ve loved deeply and will absolutely be returning to in 20

Mar 21

Parlez-Vous Anglais

Sometimes you need to get lost in a strange place to find your inner warrior... When adventures go smoothly, they open our hearts in that safe, uplifting way. But the real transformations—the ones that force us to become the heroes of our own stories—happen when things go wrong. A flawless trip is just a holiday. A proper adventure brings challenges that ignite the warrior spark we all carry inside. I first met my inner warrior the summer I turned twelve, when my dad took a j

Mar 10